A few years ago I would have simply answered that question, "I don’t know, who wants to hear what I have to say?"
My recent epiphany has been the realization that anyone who has an interest in the topics that I have a wealth of knowledge in or may share a similar or differing opinion on will find my musings to be of interest.
The intentions of my blog are simple. I would like to share my knowledge of the real estate industry in regards to:
-Effective Marketing
-Search Engine Optimization
-Web-design
-Professional Photography Techniques
-Photoshop Tricks, Tips, and Skills
-Multimedia Tools for Real Estate Professionals
-The Value of Good Customer Service
Alternatively, I would like to use my blog as a tool to learn. If there is one thing I have grasped over the time that I have been a "cautious spectator," it is that there are plenty of fellow bloggers and comment droppers out there with quality opinions. I am hoping that the topics that I choose to bring to this forum spark discussion and constructive debate that will help us all to improve our professional lives.
I will be publishing my blog bi-weekly and I hope that most people will find that it is a very helpful tool and that the information I have to share is both relevant and important to those who read it.
One of the greatest challenges for me has been trying to find a way to blog without being a pesky commercial. With that in mind, I won’t plug my product/service in anyway while I am trying to introduce myself to this community. Instead, I will sneak a link in here and encourage any curious readers to please review my profile if they are interested in finding out about me before I put my thoughts, opinions, and industry knowledge all over the web in my many blogs to come.
I do not want to leave anyone who has read through this without at least a little of the valuable information that I have been promising, so I will give a short suggestion related to "The Value of Good Customer Service."
It costs a great amount to seek out and win over new customers in comparison to what it will cost to retain a current client. Some places will claim that it costs over five times as much to gain new clients versus the cost of client retention. Remember to address your client’s concerns. Following up is the most important step a business can take in order to retain a client. As a business owner, I can attest to the fact that you will never hear from over 95% of satisfied clients. However, you will correspond with almost every single unhappy client you have. A quick and proper resolution to a client’s displeasure will likely build a stronger relationship between your organization and the once dissatisfied consumer. Moreover, the development of such relationships can result in referrals, which will in-turn save any business from having to spend more to seek out that new client. Remember, that every displeased customer your organization allows to remain unhappy will have a negative impact on your business.
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